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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 92 ) 〈TOP〉
  1. 黃琇盈,「台灣MIT微笑標章共同標章、知覺品質、知覺價值與購買意願、滿意度關係之研究」,國立政治大學廣告學系碩士未出版論文,(2010):1-86。
  2. 黃貞瑜、梁家興,「消費者對食品驗證制度的認知研究」,嶺東學報,第24期,(2008):129 -158。
  3. 許瑋妙,「台灣製產品MIT微笑標章對知覺品質、知覺風險與購買意願之影響—以愛國主義與敵亦為干擾變數」,私立大同大學事業經營所未出版碩士論文,(2010):1-265。
  4. Ahmed, S. A. and A. D. Astous, “Comparison of Country of Origin Effects on Household and Organizational Buyers’ Product Perceptions”, European Journal of Marketing, 29(3), (1995): 31-35.
  5. Alba, J. W. and J. W. Hutchinson, “Dimensions of Consumer Expertise”, Journal of Consumer Research, 3(4), (1987): 411-454.
Times Cited (1) 〈TOP〉
  1. 邱顯彰(2015)。探討與比較不同食安事件對食品類股之宣告效果。臺灣大學農業經濟學研究所學位論文。2015。1-77。 
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