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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 192 ) 〈TOP〉
  1. 王美慧、陳瑞龍、蘇元含(2006),「運用線性結構模式探討服務品質對顧客滿意度與顧客忠誠度之影響-以中油加油站為例」,顧客滿意學刊,第二卷、第二期,頁47-86。
  2. 王祖健(2003),「網站技術、服務品質及購買成本對於網路商店顧客滿意度與忠誠度之影響」,國立成功大學國際企業研究所碩士論文,台灣。
  3. 池文海、張書豪 (2006),「商店關係投資與滿意度:寂寞感之多層次干擾效果」,臺大管理論叢,第十六卷第二期。
  4. 李世彰(2001),「連鎖便利商店與都市住宅社區居民日常生活關係之研究:以台南市東明里為例」,國立成功大學都市計劃學系碩士論文,台灣。
  5. 李孟訓、周健男與林俞君(2006),「休閒農場之服務品質、關係品質與顧客忠誠度之關聯之研究」,農業經濟半年刊,頁125-168。
Times Cited (2) 〈TOP〉
  1. 李易軒(2017)。台日航空運輸業消費者購買後行為之研究-以顧客滿意度為中介效果之分析。樹德科技大學經營管理研究所學位論文。2017。1-74。
  2. 陳道仁(2017)。自行車產業品牌形象與購買意願之研究-以顧客滿意度為干擾型中介之分析。樹德科技大學經營管理研究所學位論文。2017。1-73。
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