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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 29 ) 〈TOP〉
  1. 1.Cardozo R.N.(1965), “An experience study of customer effort , expectation and satisfaction. ” Journal of Marketing Research,Vol.2,244-249.
  2. 2.Cardotte, R. E., Woodruff R. B. & Jenkins R. L.(1987),“Modeling Consumer Satisfaction Processes Using Experience-Based Norms”, Journal of Marketing Research,Vol.20,Iss.3,pp.296-304.
  3. 3.Churchill, G. A. and C. Suprenant(1982), “An Investigation into Determinants of Customer Satisfaction, ” Journal of Marketing Research,pp.491-504.
  4. 10.Oliver (1980), “ A cognitive Model of the Antecedents and Consequences of Satisfaction Decisions, ” Journal of Marketing Research, 17, pp.460-469
  5. 13.Tse, D. K. & Wilson, P. C.(1988),“Models of Consumer Satisfaction Formation: An Extension,” Journal of Marketing Research, Vol.25, May,pp. 204-212.
Times Cited (2) 〈TOP〉
  1. 趙明誠(2014)。軍事組織變革因素之研究─以國軍「精粹案」為例。淡江大學國際事務與戰略研究所碩士在職專班學位論文。2014。1-101。 
  2. 蔡宜叡(2015)。後備軍人對教育召集執行滿意度之研究-以嘉義後備旅為例。虎尾科技大學工業工程與管理研究所在職專班學位論文。2015。1-95。
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