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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 44 ) 〈TOP〉
  1. 2.林玫玫(2005),服務品質與顧客滿意度關係之研究,經營管理論叢 第一屆管理與決策學術研討會特刊。
  2. 8.孫世鼎(2010),軍工廠國有民營化服務品質及滿意度之研究-以空軍第A修護補給大隊為例,樹德科技大學經營管理研究所碩士論文。
  3. 10.張几文(2008), 服務品質、滿意度與重遊意願之研究-以牛耳藝術渡假村為例,朝陽科技大學。
  4. 18.賴榮光、卓珍琪、胡侑巧(2007),顧客滿意度之模式與衡量-兼論國民小學家長滿意度調查問卷之編製,中華民國品質學會第43 屆年會暨第13 屆全國品質管理研討會。
  5. 1. Cardotte, R. E., et al.,(1987),“Modeling Consumer Satisfaction Processes Using Experience-Based Norms”,Journal of Marketing Research,Vol.20,Iss.3,pp.296-304.
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