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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 132 ) 〈TOP〉
  1. 19. 王熙哲(1999),全球資訊網之媒體特性對線上購買意圖的影響 ─消費者涉入型態與知覺風險干擾效果之探討,元智大學管理研究所碩士論文。
  2. 21. 李枝訓(2013),以平板電腦對於消費者涉入程度、知覺價值與購買意願間之關聯性研究,朝陽科技大學工業工程與管理系碩士班碩士論文。
  3. 22. 李冠毅(2011),利用Google Trends分析關鍵字廣告對於產業績效相關性研究,樹德科技大學資訊管理研究所碩士論文。
  4. 32. 陳漢杰(2005),涉入、產品屬性的評估與購買意願之相關研究-以銀行消費者購買理財服務為實證,國立成功大學高階管理碩士在職專班碩士論文。
  5. 34. 莊于萱(2010),影響消費者採用關鍵字搜尋意圖之研究,樹德科技大學經營管理研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 宋育菁(2017)。品牌知名度、服務品質對顧客價值衡量之研究-以高雄市某基金會居家服務中心為例。樹德科技大學經營管理研究所學位論文。2017。1-55。
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