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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 152 ) 〈TOP〉
    1. 17. 林聖偉(2005)。品牌形象、服務品質、知覺價值、顧客滿意度與顧客忠誠度關係之研究-以旅行業為例。靜宜大學觀光事業學系研究所碩士論文,未出版,台中市。
    2. 18. 林豐瑞、周欣潔(2012)。品牌形象、關係品質、關係價值影響顧客滿意度與顧客忠誠度模式之建構-以屏東縣萬巒鄉海鴻飯店消費者為例。臺灣農學會報,4,377-397。
    3. 21. 洪芸湘(2011)。服務品質、品牌形象、顧客滿意度與再購意願之關係-以餐飲業為例。長榮大學國際企業學系(所)碩士論文,未出版,臺南市。
    4. 22. 胡凱傑、劉敏熙、賀瑞梅(2012)。銀行業員工滿意度、服務導向組織公民行為與顧客忠誠度之關係-以財富管理部門為例。東吳經濟商學學報,79,45-79。
    5. 27. 張國豐(2012)。車輛研究測試中心國際合作發展部。
    Times Cited (1) 〈TOP〉
    1. 黃苡庭(2014)。影響主題樂園顧客忠誠度之因素探討 —以義大遊樂世界為例。樹德科技大學經營管理研究所學位論文。2014。1-229。 
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