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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 237 ) 〈TOP〉
  1. 王昭雄、陳得發(2005)。銷產業顧客滿意度與顧客忠誠度關係之研究-以人口特質、知覺價值及使用者類型為干擾變項。交大管理學報,25(2),57-87。
  2. 王美慧、陳瑞龍、蘇元含(2006)。運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響-以中油加油站為例,顧客滿意學刊,2(2),47-86。
  3. 王淑婷(2005)。產品品質口碑對顧客品牌形象、品牌態度及購買意願之影響-以化妝品為例。淡江大學管理科學研究所碩士論文,新北市。
  4. 池文海、陳瑞龍、潘美雪(2009)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討-以台灣中油加油站為例。品質學報,16(4),291-309。
  5. 池文海、鄭益興(2006)。探討加油站服務品質對顧客滿意度與忠誠度之影響,-以台塑加盟站為例。品質學報,13(2),99-119。
Times Cited (13) 〈TOP〉
  1. 張淑娟(2006)。我國實施營利事業所得稅不合常規移轉訂價查核準則對跨國企業租稅規劃策略之影響。淡江大學會計學系碩士在職專班學位論文。2006。1-93。 
  2. 黃婷鈺(2013)。品牌形象、品牌關係和知覺價值之相關研究-以電池市場為例。長榮大學國際企業學系(所)學位論文。2013。1-80。 
  3. 黃郁宸(2015)。購物中心之顧客忠誠度研究─以漢神巨蛋為例。樹德科技大學經營管理研究所學位論文。2015。1-153。 
  4. 黃苡庭(2014)。影響主題樂園顧客忠誠度之因素探討 —以義大遊樂世界為例。樹德科技大學經營管理研究所學位論文。2014。1-229。 
  5. 楊立德(2014)。便利商店女性消費者之顧客滿意度與忠誠度研究 - 以統一超商7-11為例。樹德科技大學資訊管理系碩士班學位論文。2014。1-316。 
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