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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 151 ) 〈TOP〉
  1. 林義順 (2008)。小型國民小學教育人員對學校行銷策略認知及其運作之研究-以南部四縣市為例。國立臺南大學教育經營與管理研究所碩士論文,未出版,台南。
  2. 高誌傑 (2008)。學校行銷策略對學生選校考量因素影響之研究-以基隆市私立高中職校(含技術學院五專部)為例。國立台灣師範大學公民教育與活動領導學系學生事務碩士在職專班碩士論文,未出版,台北。
  3. 許詩旺 (2002)。國民小學教育人員對行銷策略認知及其運作之研究。屏東師範學院國民教育研究所碩士論文,未出版,屏東。
  4. 郭乃禎 (2011)。臺中市國民小學教師對學校行銷策略認知與學校認同度之研究。中臺科技大學文教事業經營研究所碩士論文,未出版,台中。
  5. 黃怡雯 (2007)。面對少子化現象學校行銷的涵義與因應策略。學校行政,49,272-287。
Times Cited (2) 〈TOP〉
  1. 張裕鳳(2011)。平衡計分卡運用於公共圖書館績效評估之研究--以臺北市立圖書館為例。臺灣師範大學社會教育學系在職進修碩士班學位論文。2011。1-280。
  2. 林浩吉(2016)。新北市立完全中學教育人員知覺校長願景領導與品牌形象關係之研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2016。1-194。
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