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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 66 ) 〈TOP〉
  1. 林秀碧、林柏章、湯大緯(2006),台灣地區行銷研究議題之演化與發展趨勢-以四種TSSCI管理期刊為例,嘉南學報(人文類),Vol. 32, 698-714。
  2. 周泰華、黃俊英、郭德賓 (1997),行銷思想學派的演進與典範的移轉,臺大管理論叢,Vol. 8, No.4, 187-220。
  3. 黃俊英等(1998),行銷思想,台北:華泰文化事業股份有限公司。
  4. 黃營杉、齊德彰(2003),「從行銷文獻探討行銷學派評價之後設理論研究」,人文與社會學報,Vol. 3,165-192。
  5. 羅金梅、林珊如(2010),「台灣期刊論文索引系統─知識服務創新與突破」,國家圖書館館訊,Vol. 99, No.2,39-42。
Times Cited (1) 〈TOP〉
  1. 張依淳(2016)。以內容分析法探討台灣行銷研究之發展-以臺灣博碩士論文知識加值系統為例。樹德科技大學經營管理研究所學位論文。2016。1-55。
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