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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 130 ) 〈TOP〉
  1. 2. 王慶堂、許舒涵,2007,2006年洲際盃棒球錦標賽現場觀眾辨識贊助企業能力之研究,運動與遊憩研究,第2卷第1期,116-132。
  2. 3. 李元恕、賴心怡,2007,企業贊助對消費者品牌態度之影響,行銷評論,第4卷第2期,頁187-220。
  3. 4. 李正凱,2009,客製化商品發展策略之研究-以台灣手工高爾夫球鞋業為例。國立成功大學,碩士論文。
  4. 5. 李韋達、方文昌,2004,從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數,管理評論,第23卷第4期,89-112。
  5. 6. 范美玉,2010,臺北高關懷家庭學童戶外遊活動與休閒阻礙之探討,社會學電子期刊E-SOC JOURNAL,第88期。
Times Cited (2) 〈TOP〉
  1. 賴怡辰(2015)。鑑識會計中審計證據方法在刑事訴訟之證據能力及證據力。逢甲大學財經法律研究所學位論文。2015。1-145。 
  2. 黃秀惠(2013)。鑑識會計應用於商業判斷法則之研究。朝陽科技大學財務金融系學位論文。2013。1-112。
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