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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 111 ) 〈TOP〉
  1. 吳清山、黃久芬(1995)。美國教育選擇權之研究。初等教育學刊,4,1-26。
  2. 吳建華(2008)。學校行銷的理念與實踐-以東莞台商子弟學校為例。學校行政雙月刊,53,175-191。
  3. 汪家安(2006)。台灣高級中等學校行銷策略之研究(未出版之碩士論文)。 
  4. 周佩樺、林俊昇(2009)。高中職學校行銷策略之研究。服務行銷研討會,    
  5. 林榮洲(2008)。臺北縣市公私立高中職學校行銷策略實施現況之研究(未出版之碩士論文)。國立政治大學,台北。
Times Cited (3) 〈TOP〉
  1. 郭俊宏(2014)。國中生選擇就讀高中職學校科系決策因素之探討。中正大學經濟系國際經濟研究所學位論文。2014。1-106。
  2. 鄭添福(2016)。以計劃行為理論探討馬來西亞華人選讀臺灣大專院校行為意願之研究。樹德科技大學經營管理研究所學位論文。2016。1-115。
  3. 林靜霞(2016)。一所新高中學校行銷策略之個案研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2016。1-212。
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