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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 76 ) 〈TOP〉
  1. 李勝祥、吳若己(2008)。顧客關係管理。滄海圖書,台中市。
  2. 王昭雄、陳得發(2005)。直銷產業顧客滿意度與顧客忠誠度關係之研究-以人口特質知覺價值及使用者類型為干擾變項。Chiao Da Management Review,25(2)。
  3. 古秋雲、蔡明田、陳建成(2008)。服務品質與服務價值對顧客忠誠影響效果之實證研究-以國立成功大學附設醫院健康檢查中心爲例。醫管期刊,9(3),頁205-221,高雄市。
  4. 李城忠、林孟潔(2005)。運動健身俱樂部個人教練之專業知能顧客滿意度與顧客忠誠度之研究。人文暨社會科學期刊,1 (2),頁55-64。
  5. 李孟訓、周建男、林俞君(2006)。休閒農場之服務品質、關係品質與顧客忠誠度之關聯性研究。農業經濟半年刊,80,頁125-168。
Times Cited (1) 〈TOP〉
  1. 陳岱溶(2012)。社群參與動機、社會網路連結關係、社群參與度、認知互動與社群忠誠度之關係探討-以Facebook為例。屏東科技大學資訊管理系所學位論文。2012。1-122。 
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