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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 74 ) 〈TOP〉
  1. 8.黃恆獎、李佳璋,1997。產品績效指標、消費滿意度、及構後行為之整合析。台大管理論叢,第8卷,第1期,頁25-57。
  2. 11.黃偉松,2001。服務品質、顧客滿意 度與顧客忠誠度關係之研究-以證券商為例,淡江大學管理科學研究所碩士論文。
  3. 14.張為理,2002。商業友誼對服務品質、顧客滿意與顧客忠誠影響之研究—以學校教育與健身中心為例。朝陽科技大學休閒事業管理系碩士論文。
  4. 19.張淑青,2004。顧客滿意度與信任對忠誠度影響之研究。管理學報,第21 卷,第5期,頁611-627。
  5. 20.林榮輝,2006。組織整併後病患變革知覺及服務品質知覺與就醫忠誠度之關聯性研究―以國軍某醫療機構為例。國立台灣大學公共衛生學院,醫療機構管理研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 蔡春梅(2017)。醫美意象、知覺價值、顧客滿意度與購後行為意圖關係之研究-以南部某醫學美容集團為例。義守大學醫務管理學系學位論文。2017。1-115。
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