Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 155 ) 〈TOP〉
  1. 池文海、張書豪、彭偉族(2007)。品牌知哂度與品牌形象影響品牌忠誠度之探討-以國產米酒業為例,輔仁管理評論,14(3),19-42。
  2. 池文海、楊宗儒、蘇鈺玲(2008)。品牌知名度、知覺價值與顧客忠誠度關係--以花蓮地區觀光旅館餐廳為例,真理觀光學報,6,37-54。
  3. 何雍慶、賴其勛、戴正玲(2009)。品質線索與遊客知覺風險及滿意度關聯性之研究,顧客滿意學刊,5(2),61-82。
  4. 林素蘭(2005) 。顧客滿意度、品牌忠誠度對再購意願之影響-以汽車銷售業為例,中原大學生企業管理學系碩士論有,未出版碩士論文,桃園。
  5. 林玫玫(2005)。服務品質與顧客滿意度關係之研究,經營管理論叢,287-294。
Times Cited (1) 〈TOP〉
  1. 陳依凡(2011)。醫院品牌形象、病患滿意度、組織變革知覺價值、及病患忠誠度之探索性研究。中臺科技大學健康產業管理研究所學位論文。2011。1-90。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :