Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 60 ) 〈TOP〉
  1. 23. 鄭健雄(2002)。休閒農業旅遊市場區隔化之研究– 以宜蘭休閒農場為例。農業經營管理年刊,8,144-160。
  2. 1. Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer & Stacy Wood(1997). “Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace.”, Journal of Marketing, vol.61, p.38-53.
  3. 4. Engel, J. F., Blackwell, R. D. and Kollat, D. T.(1978)Consumer Behavior, Third Edition, The Dryden Press, p.175.
  4. 6. Hoffman, Donna L. & Thomas P. Novak(1996). “A New Marketing Paradigm for Electronic Commerce”, The Information Society, February, Janal, D.S., 1995, “Online Marketing Handbook—How to Sell, Advertise, Publicize,and Promote Your Product and Services on Internet and Commercial Online Systems.”, Van Nostrand.
  5. 8. Kolter(1992).Marketing Management: Analysis Planning Implementation and Control, Seventh Edition, p.263.
Times Cited (7) 〈TOP〉
  1. 程平凡(2009)。消費者生活型態及人格特質對人壽保險購買決策影響之分析。淡江大學保險學系保險經營碩士在職專班學位論文。2009。1-145。 
  2. 楊茹絜(2012)。消費者旅遊前中後使用網路動機分析。中興大學科技管理研究所學位論文。2012。1-64。 
  3. 王栩韻(2008)。網購國內航空套裝旅遊者的生活型態與購買行為關係之研究。臺東大學進修部休閒事業管理組碩(夜間)學位論文。2008。1-99。 
  4. 葉柏良(2015)。遊客對健康促進與重遊意願之探討-以四重溪溫泉為例。樹德科技大學經營管理研究所學位論文。2015。1-77。 
  5. 陳國榮(2008)。大坑地區溫泉旅館遊客旅遊消費行為之研究。亞洲大學國際企業學系碩士班學位論文。2008。1-133。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :