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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 130 ) 〈TOP〉
  1. 方信淵 (1998)。公立大學游泳池對外開放顧客滿意度之比較研究─以臺灣師大、清華大學為例。未出版碩士論文,國立台灣師範大學體育學系研究所,台北市。
  2. 王昭雄、陳得發(2005)。直銷產業顧客滿意度與顧客忠誠度關係之研究─以人口特質、知覺價值及使用者類型為干擾變項。交通大學管理學報,25(2),57-87。
  3. 王美慧、陳瑞龍、蘇元含(2006)。運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響─以中油加油站為例。顧客滿意學刊,2(2),47-86。
  4. 池文海、楊宗儒、賀春生(2007)。新聞網站服務品質、顧客滿意度與忠誠度關係之研究。品質學報,14(3),285-299。
  5. 李城忠、林孟潔(2005)。運動健身俱樂部個人教練之專業知能、顧客滿意度與顧客忠誠度之研究。人文暨社會科學期刊,1(2),55-64。
Times Cited (2) 〈TOP〉
  1. 劉家瑋(2014)。台灣珠寶飾品加工業的關鍵成功因素 — 以B公司為例。臺灣大學國際企業管理組學位論文。2014。1-68。 
  2. 黃昭穎(2010)。國際觀光飯店服務品質差距對顧客滿意度與忠誠度之影響研究-以臺灣南部地區觀光飯店為例。崑山科技大學企業管理研究所學位論文。2010。1-114。
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