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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 61 ) 〈TOP〉
  1. 7.司徒達賢,策略管理,台北遠流出版公司,1995。
  2. 9.辛岳峰,「購物環境、產品屬性、知覺風險與網路購物行為之研究」,淡江大學碩
  3. 24.榮泰生,消費者行為,五南圖書出版公司,2000。
  4. 1.Belk, Russell W., ”An Exploratory Assessment of Situational Effect in Buyer”, Journal of Marketing Research, 11(May), 156-163, 1974.
  5. 2.Belk, Russell W., ”Situation Variables and Consumer Behavior”, Journal of ConsumerResearch, pp.235-236, December,1975.
Times Cited (5) 〈TOP〉
  1. 鍾春娜(2006)。台灣銀行業營運據點設立及裁撤評估模式之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2006。1-115。 
  2. 洪逸瑞(2005)。金控公司消費金融行銷通路策略之研究~以台北富邦銀行與國泰世華銀行為例。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2005。1-116。 
  3. 張簡名瑜(2008)。輪椅使用者自動櫃員機設計準則之研究。臺北科技大學創新設計研究所學位論文。2008。1-114。 
  4. 黃振萬(2005)。影響台灣地區金融機構自動櫃員機交易量之因素探討。淡江大學國際貿易學系國際企業學碩士班學位論文。2005。1-85。
  5. 康菀芸(2016)。從消費價值理論探討銀行便利商店化。淡江大學企業管理學系碩士在職專班學位論文。2016。1-90。
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