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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 185 ) 〈TOP〉
  1. 方世榮、張嘉雯(2004),顧客涉入程度對服務品質與關係品質之干擾效果─以電腦賣場與內部商店為例。中山管理評論,12(4),755-794。
  2. 王文英、張清福(2007),應用結構方程模式探討不同性質員工服務品質對顧客滿意度之影響-兼論影響服務品質之動因。顧客滿意學刊,3(2),121-152。
  3. 台灣區電機電子工業同業公會。
  4. 李奇勳(2007),知覺風險對消費者知覺價值之形成所扮演角色的探討。管理學報,24(2),167-190。
  5. 林玉惠、萬鐘汶、陸大榮(2008),製造業轉型為服務導向企業之研究:以服務科學的觀點。2008中華民國科技管理學會年會暨論文研討會論文集,2008年12月12日,台北。
Times Cited (2) 〈TOP〉
  1. 謝依珊(2010)。服務創新對關係品質之影響:以懷舊傾向為調節效果。朝陽科技大學企業管理系學位論文。2010。1-137。
  2. 俞昱至(2017)。探討高雄市複合式咖啡店顧客滿意度。義守大學管理碩博士班學位論文。2017。1-72。
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