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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 153 ) 〈TOP〉
  1. 池文海、陳瑞龍、潘美雪,(2009)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討-以台灣中油加油站為例。品質學報,16(4),pp. 291-309。
  2. 余鑑、于俊傑、廖珮妏,(2007)。連鎖餐飲業員工人格特質、工作特性、工作滿意度之研究-以美式星期五餐廳為例。國立臺北科技大學學報,41 (2),pp. 83-110。
  3. 吳碧華,(2000)。餐飲連鎖業店經理專業能力分析之研究。未出版碩士論文,國立台灣師範大學,台北市。
  4. 巫喜瑞,梁榮達,(2005)。餐飲服務業服務接觸要素對顧客反應之影響-劇場理論之觀點。顧客滿意學刊,1(2),pp. 183-216。
  5. 林士彥,(2006),應用品質機能展開法探討溫泉區旅館服務品質之研究,觀光研究學報,12(3),pp. 247-272。
Times Cited (2) 〈TOP〉
  1. 李潤芳(2011)。以田口實驗設計於環保旅館備品最佳配置之研究。虎尾科技大學工業工程與管理研究所學位論文。2011。1-121。
  2. 簡碩成(2017)。室內設計師之服務品質、服務態度對消費者知覺價值與購買意願之影響研究。朝陽科技大學企業管理系學位論文。2017。1-82。
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