DOI
stands for Digital Object Identifier
（
D
igital
O
bject
I
dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
ACI:
Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.
Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→
→2010's Impact Factor = (20+30) ÷ (15+16) = 1.61
=（20+30）÷（15+16）≒1.61
What is "Preprint"?
In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.
How to cite Preprint Articles?
Please use the online publication date and the DOI number of the preprint article to cite the literature.
Cited example (may vary with different formats you cited):
Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.
doi:DOI Number
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綠色廣告訴求、自我參照、綠色品牌態度、綠色購買意願及消費者生態環境承諾程度之研究
蔡進發(Chin-Fa Tsai) ； 蕭至惠(Chih-Hui Hsiao)
管理學報 ； 32卷1期 (2015 / 03 / 01) ， P85 - 108
繁體中文
DOI：
10.6504/JOM.2015.32.01.05
綠色廣告訴求 ； 自我參照 ； 綠色品牌態度 ； 消費者生態環境承諾程度 ； 綠色購買意願 ； Green Advertising Appeals ； Self-reference ； Green Brand Attitude ； Consumers' Ecological Commitment ； Green Buying Intentions
- 施錦村(2013)。比較廣告資訊內容與法律效果關聯之驗證。管理學報，30(5)，445-465。
連結：
- 耿慶瑞、呂家懷(2013)。網路自我參照廣告效果。管理與系統，20(3)，481-510。
連結： - 黃義俊、潘龍瑞、林玉凡(2008)。綠色品牌定位與綠色購買意願之實證研究：以綠色品牌態度為中介變數。行銷評論，5(3)，371-408。
連結： - 劉慧雯(2001)。電視廣告「效果」再論：語言遊戲的觀點。新聞學研究，66，97-125。
連結： - 蕭至惠、蔡進發、陳玟君(2012)。廣告訴求與產品屬性的差異真能左右消費者對廣告效果的知覺？。行銷評論，9(1)，61-90。
連結：
