從電子書數位閱讀探討圖書館推廣策略

Library E-Book Promotion Strategies with Perspectives of E-book Reading

王梅玲(Mei-Ling Wang)

《臺北市立圖書館館訊》 30卷4期 (2013/06) Pp. 9-24

摘要

電子書近年來由於易檢索、易攜帶、便利性、以及數位閱讀等特質，大受人們歡迎。公共圖書館與學術圖書館大量提供電子書服務，但使用率尚未普及。電子書與紙本圖書不同，必須藉由電腦網路與閱讀載具才能閱讀。圖書館在提供電子書服務時經常遭遇許多困難，如閱讀器不相容、受限數位版權與認證阻擋無法閱讀、下載複雜、讀者不認識與不會使用電子書等。本論文從美國與上海二個電子書推廣服務成功個案，了解電子書推廣服務的重要，需要針對電子書特色與使用者需求，規劃電子書網站服務與推廣策略。綜合上述二個個案，本論文提出電子書推廣服務SPRE策略，涵蓋電子書網站服務（Service）、電子書行銷（Promotion）、電子書閱讀研究（Research）、與館員電子書教育（Education）等四大推廣策略。

關鍵字

公共圖書館 ； 電子書 ； 數位閱讀 ； 圖書館推廣

並列摘要

As recently being easy retrieval, easy to carry, convenience, and easy to read, e-books are greatly become popular. The public libraries and academic libraries also provide a large number of e-book services. However e-book reading is different from paper book with their using and reading by computer network and e-book readers. E-book library service often encounters many difficulties, such as the e-book readers not compatible, limited digital rights that certification block complicated download, users seldom knowing and using e-books, etc.. As the article exploring two good cases on e-books promotion of the Half Hollow Hills Community Library and the Shanghai Metropolitan library, the e-book promotion service SPRE strategies is proposed in accordance with e-book features and user's needs , including e-book website service strategy, e-book promotion strategy, e-book reading research strategy, and librarian e-book education strategy.

並列關鍵字

Public Libraries ； E-book ； Digital reading ； Library Marketing Promotion

參考文獻

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