觀光慶典活動遊客花費與整體經濟效果之評估研究－以國際童玩節爲例

Estimating Visitor Expenditures and Economic Output Effects-A Case Study of the International Children's Folk Art Festival

吳宗瓊(Tsung-Chiung Wu) ； 潘治民(Chih-Min Pan)

《戶外遊憩研究》 17卷1期 (2004/03) Pp. 1-21

https://doi.org/10.6130/JORS.2004.17(1)1

摘要

目前國內舉辦慶典活動的數目與日激增，活動規模愈辦愈大，但由於缺乏對於大型活動所引發經濟效益之評估，因此對於觀光慶典活動到底能增加多少遊客消費，以及其對於舉辦目的地之不同產業部門所產生的經濟效果爲何並不清楚。本研究主要以宜蘭縣國際童玩藝術節爲例，論述如何評估大型觀光慶典活動的經濟效益。本研究運用謹慎的取樣設計以及現地與非現地的遊客花費行爲調查，推估活動旅遊消費以及經濟流入；再運用投入產出法估算活動的整體經濟效果。最後，針對慶典活動經濟效益評估實證研究結果，提出相關研究議題以及策略運用之論述。

關鍵字

慶典活動 ； 遊客花費估算 ； 經濟影響評估

並列摘要

Each year more and more festivals and events take place in Taiwan, and the scales of events are tending to become larger. However, due to the lack of economic impact evaluations for such tourism activities, the exact economic contributions of those events are unclear. The primary purpose of this research is to estimate the economic impacts for a ”mega-event”, the 1999 I-Lan International Children's Folk Art Festival. This study first utilizes a well-planed sampling design and visitor expenditure surveys to gather quality data to estimate visitor expenditures and economic influx. The second stage is to assess the various effects of economic impact by applying a modified input-output model. Lastly, some critical research issues and managerial implications are discussed.

並列關鍵字

Tourism festival ； economic impacts ； visitor expenditure estimation

參考文獻

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