製造服務化發展模式之研究

A Study on Modes of the Servitization of Manufacturing

余佩儒(Pei-Ju Yu) ； 陳信宏(Shin-Horng Chen) ； 溫蓓章(Pei-Chang Wen)

《臺大管理論叢》 25卷1期 (2014/12) Pp. 325-354

https://doi.org/10.6226/NTURM2014.FEB.GE1

摘要

隨著製造與服務界線模糊趨勢，製造服務化崛起，涉及公司層級策略的調整、組織內部和組織間制度關係的調整、相關能力的建立、新的定價和利潤模式。本研究探討製造服務化的定義和本質，並提出三大發展模式（產品延伸服務、產品功能性服務、整合性解決方案）。在三大模式下，本研究引入分析構面，透過案例比較分析，以探討國內外廠商在製造服務化的內涵差異：1.供應鏈層面：「供應鏈關係的再結構」相對於「新供應鏈關係的價值創造」；2.提供內容層面：「產品／服務之功能性提供」相對於「產品／服務之創新性提供」；3.複雜性層面：「技術／系統複雜性低」相對於「技術／系統複雜性高」，提出對台灣製造業往服務化發展的可能路徑與對我國政策意涵。

關鍵字

製造服務化 ； （產品）服務化 ； 製造服務發展模式

並列摘要

With the trend towards blurred boundaries between manufacturing and services, the servitization of manufacturing (also known as industrial services, servicizing) has surged as an important thrust of transformation for a growing number of manufactures. The servitization of manufacturing may involve issues, such as strategic realignment at the corporate level, the rearrangement of intra-firm and inter-firm organizations and institutional relationships, capability-building, and new pricing and revenue models. This paper refers to the existing literature to propose three modes of the servitization of manufacturing; namely Mode 1: Product Extension Service, Mode 2: Product Function Service, and Mode 3: Integrated Solution. The paper goes further to make comparisons between a few domestic and foreign cases by referring to three dimensions, including: 1. Supply chain: the reconfiguration of the supply chain vs. the value creation of new supply chain; 2. Offering: functional offering of product/service vs. innovative offering of product/service; 3. Complexity: low technology/system complexity vs. high technology/system complexity. Based on the above dimensions, via case comparison, the study attempts to spotlight the differences in the essence and business models of servitization between a few domestic and foreign firms. Finally, the paper proposes the possible paths of servicizing and draws policy implication.

並列關鍵字

servitization/industrial service ； (product) servicizing ； modes of servitization in manufacturing

參考文獻

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