雙北市共同工作空間使用行為及需求特性之研究

2013年臺北市政府主導並設置共同工作空間作為設計師及創新工作人士之創意基地，此後共同工作空間逐步流行。本研究首先以使用者視角切入，藉由文獻回顧，作爲問卷設計基礎。其次採用問卷調查了解目前實際使用者之「使用經驗」與「需求偏好」、使用「認知（重視程度）」與「感受（滿意程度）」。並且採用重要表現程度分析法對使用「認知」與「感受」進行分析。最後透過對於使用「認知」與「感受」進行主成份分析，建構二元羅吉斯模型，探討不同因素對於使用行爲之影響。最終綜合政府訪談、經營業者訪談，對於共同工作空間發展提出建議。使用經驗表明，使用者以40歲以下創業青年佔多數，使用的主要目的爲純粹工作。需求偏好表示，使用者偏好中小型的共同工作空間，並且接近半數的使用者偏好與自己共享使用的人數在10人（約2－5個團隊）以內。重要表現程度分析顯示共同工作空間的租金與座落區位受到了使用者的歡迎與認可；而使用者認為創業服務相對不足。模型實證結果表明使用者的年齡、職業、就業型態會影響共同工作空間使用時間。使用者的年齡、就業型態、收入會影響共同工作空間使用租金多寡。最終結合訪談的結果，本研究建議短期內業者與政府多開展合作，給予使用者更多創業幫助；而在中長期階段，可以考慮規劃建置小型的共享園區。

關鍵字

共同工作空間；使用者行為；使用者需求；重要表現程度分析法；主成份分析；二元羅吉斯迴歸

並列摘要

In 2013, the Taipei city government-led and set up a co-working space as a creative base for designers and creative workers. Since then, co-working spaces have gradually become popular. This study uses a literature review as the basis for questionnaire design. Secondly, a questionnaire survey is used to understand the current actual users' ＂user experience＂ and ＂demand preference,＂ use ＂cognition (importance)＂ and ＂feeling (satisfaction).＂ Furthermore, importance-performance analysis was used for ＂cognition＂ and ＂feeling.＂ Finally, through the principal component analysis of the use of ＂cognition＂ and ＂feeling,＂ a particular model of dual logic is constructed to explore the influence of different factors on user behavior. Finally, government interviews and operator interviews were combined, and suggestions were made to develop co-working spaces. Use experience shows that most users are entrepreneurial youths under the age of 40, and the primary purpose of the use is pure work. Demand preference indicates that users prefer small and medium-sized co-working spaces, and nearly half of users prefer to share with them within ten people (about 2-5 teams). The importance-performance analysis shows that the rent and location of the co-working space are welcomed and recognized by the users; the users think that the entrepreneurial services are relatively insufficient. The results of the binary logic model show that the user's age, occupation, and employment type will affect the time used in the co-working space; the user's age, employment type, and income will affect the amount of rent used in the co-working space. Finally, based on the results of the interviews, this research suggests that in the short term, the industry should cooperate more with the government to provide users with more entrepreneurial assistance; and in the medium and long-term stage, it is possible to consider the planning and construction of small shared parks.

並列關鍵字

Co-working space ； User behavior ； User demand ； Importance performance analysis ； Principal component analysis ； Binary logistic regression model

參考文獻

陳彥廷、汪淇毓(2019)，探討消費價值對共享工作空間租用影響之研究-使用者態度為中介因子，「創新與經營管理學刊」，第 8 卷，第 2 期，第 61-76 頁。doi:10.6270/JIBM.201910_8(2).0005

王晶、甄峰、馮靜(2015)，信息時代聯合辦公空間的發展及其對創新的影響研究，「西部人居環境學刊」，第 30 卷，第 6 期，第 48-52 頁。doi:10.13791/j.cnki.hsfwest.20150611

王琴(2019)，聯合辦公空間的盈利模式分析及優化建議，「現代商貿工業」，第 40卷，第 10 期，第 48-50 頁。doi:10.19311/j.cnki.1672-3198.2019.10.023

Seo, J., Lysiankova, L., Ock, Y. S., & Chun, D. (2017). Priorities of coworking space operation based on comparison of the hosts and users’ perspectives. Sustainability, 9(8), 1-10. doi:10.3390/su9081494.

Spinuzzi, C. (2012). Working alone together: Coworking as emergent collaborative activity. Journal of Business and Technical Communication, 26(4), 399-441. doi:10.1177/1050651912444070

國際替代計量

雙北市共同工作空間使用行為及需求特性之研究

全文下載

主題瀏覽