檳榔攤的空間特性與街景識覺之探析

The Spatial Distribution and Streetscape-Consciousness of Betel Nut Kiosk

劉淑惠(Shu-Huei Liu)

《高雄師大學報：人文與藝術類》 21期 (2006/12) Pp. 93-108

https://doi.org/10.7060/KNUJ-HA.200612.0093

摘要

透過2002年BBC、NHK及CNN等國際知名媒體的報導，台灣的檳榔西施躍上了國際舞台。不僅因為檳榔比其他農作物更容易賺取金錢，而且具創意的檳榔攤廣告招牌也是能吸引顧客目光的手段。百家爭鳴中各檳榔攤為了能在競爭力上獨占鰲頭，使盡全力樹立獨特招牌以獲得消費者的青睞。本研究區域為連結高雄-屏東的台一線兩旁林立的檳榔攤，調查對象共計68間檳榔攤。利用多次的田野調查，拍攝蒐集研究區域內所有68間檳榔攤之照片。透過大學生受試者針對此68例分類與命名，並從每一分類群體中圈選一例最具該群體特色之檳榔攤。為易於瞭解檳榔攤之聚集關係，透過地理資訊系統軟體SuperGIS繪製檳榔攤空間分佈特性圖，藉以獲得更有利的資訊。從檳榔攤空間分佈的特性上呈現同類型聚集現象，而發現檳榔業傾向於割喉式的競爭型態。針對各式各樣的檳榔攤外貌，本研究採用景觀分類實驗，來檢證街景識覺的自明性。根據景觀分類的實驗結果，檳榔攤在街景識覺上呈現出兩大類型，分別為玻璃櫥窗型(A)共23間；與傳統型(B)共29間。玻璃櫥窗型(A)僅一間為No. 43；再細分為有檳榔西施式(Aa)共22間、及無檳榔西施式(Ab)共0間，由此可知，若為玻璃櫥窗型則必然擁有檳榔西施。傳統型(B)同為一間為No. 61；也再細分為一般店面式(Ba)為7間、豪華店面式(Bb)為13間及人行道露店式(Bc)為8間。結果顯示傳統型式多過玻璃櫥窗型；由此可證檳榔西施也許是最重要的影響因素，但絕非是唯一的因素。

關鍵字

空間分佈 ； 街景識覺 ； 檳榔攤 ； 分類實驗

並列摘要

The betel nut beauties of the betel nut kiosk in Taiwan have become known all over the world via BBC, NHK2 and CNN3's reports in 2002. Not just betel nut industry can make money easier than other agriculture produce, but also on the way of attracting passengers' eyes to their very creative advertisement boards. Indeed the betel nut industry creates its unique brand through advertisement board for staying ahead of the competition. In order to identify streetscape-consciousness this research makes a classification-experiment for those varied appearances of 68 betel nut kiosks. For getting the best information on spatial distribution, this research uses SuperGIS4 and a lot of fieldwork to gather all betel nut kiosks' photographs of study area. As a result, this research has found out that the spatial distribution of betel nut kiosk presents a status on cut-throat competition. Based on the result of classification-experiment, the streetscape-consciousness of betel nut kiosks show two styles. One is ”Show Window style” and the other is ”Traditional style”. The results tell us 99% of ”Show Window style” of betel nut kiosk would own ”betel nut beauty” itself. The number of Traditional style's betel nut kiosks is more than Show Window style's. According to the result of classification-experiment, the most representative photograph of ”With betel nut beauty type” is No. 60, ”Store-Common type” is No. 01, ”Store-Deluxe type” is No. 19 and ”Passage-Stall type” is No. 56. As a conclusion, the betel nut beauty may be the most effective factor but not the only one important factor from the viewpoint of university students.

並列關鍵字

Spatial distribution ； Streetscape-consciousness ； Betel nut kiosk ； Classification-experiment

參考文獻

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