The traditional statistics techniques, the final group option is frequently debatable and stuck in a harassing working environment owing to lack of a objective and transparent group consensus reaching process to deal with contradictory and conflicting judgments among marketing members. Accordingly, the proposed fuzzy AHP-based group decision making (GDM) method aims to which enable each group member is made to feel respected, judgments are articulated fairly, and the interactive solution process is completely transparent. Therefore, the final chosen solution would be executed smoothly and with a minimum of internal disruption.
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