Industry-academia cooperation and technology transfer is an immemorial issue. It is uncertainty of follow-up on the development of R&D and industry differences in communication skills. The academic R&D results are not the only good that can succeed to make the effective transfer to industry. Using the results of academic research to improve the technological competitiveness of the threshold is a growing trend. Therefore, to strengthen industry-university cooperation mechanism has become an important industry strategy. To promote industry-academia cooperation projects, academic institutions need to plan of counseling. In this study, we adopt two dimensions, the industrial development needs clarity and academic R&D results clarity, to explain the role of ”consultation involved” in industry-university cooperation project. Finally, successful industry-academia cooperation projects will be an illustration case.