The purpose of this article is to provide the guidelines for practitioners and researchers to develop and to apply effective imagery scripts in sport. With the imagery literature, the experiences of practice and practical research, this article describe the prerequisites, planning, writing, delivering, and evaluating stages of script development and application. It hope that this article can assist the researchers and practitioners to get a specific reference indication of imagery script generation, application and evaluation by using the development of complete statement effective imagery script, application and evaluation process. And, we can understand the development of the imagery script is a cyclic process consisting of sustained participation and refining of the user.
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