遊憩服務價格、遊憩服務容許量與社會福利

Recreational Service Price, Recreational Service Capacity and Social Welfare

李堯賢(Yao-Hsien Lee) ； 陳欽楨(Chin-Chen Chen) ； 楊琮泰(Tsung-Tai Yang)

《觀光研究學報》 11卷3期 (2005/09) Pp. 209-232

https://doi.org/10.6267/JTLS.2005.11(3)2

摘要

本文探討在考量遊客的遊憩型態、擁擠效果與掃興成本之下，經營休閒遊憩之廠商如何決定提供不同類型的遊憩服務容許量，以及對應的不同類型遊憩服務價格，與該決定對遊客消費者剩餘與社會福利的影響效果。我們發現遊客對遊憩服務不滿意的掃興成本，在不同的擁擠效果下，對廠商的不同類型遊憩服務容許量與對應的不同類型遊憩服務價格會有不同的影響效果。我們的分析顯示，當廠商景點的環境稟賦愈具特色，則社會福利就會愈高，這表示廠商的景點環境稟賦良窳會影響社會福利。但是遊客對環境舒適的評價如果太高，則對社會福利是不利的。此外，根據不同的市場型態所獲得的均衡結果，我們亦做比較靜態分析，數值模擬以及相關的經營意涵討論。

關鍵字

遊憩服務容許量 ； 遊憩服務價格 ； 擁擠效果 ； 掃興成本

並列摘要

We investigate how a firm determines its recreational service capacities and recreational service prices under considering the tourist's recreation consumption style, congestion cost, and displeasure cost simultaneously. We also analyze how the firm's above decisions affect the tourist's consumer surplus and social welfare. We find that the displeasure cost of tourists has different impacts upon the different recreational service capacities and recreational service prices under the different congestion costs. Our analysis shows that the more environmentally endowment features or characteristics of the firm's recreation site, the higher social welfare. This states that the environmental endowment of the firm's recreation site affects social welfare. However, the higher the tourist's valuation on the environmental amenity, the lower social welfare. In addition, we represent the analysis of comparative statics and numerical stimulation under the different market setups. Business implications of the above analysis are also discussed.

並列關鍵字

recreational service capacities ； recreational service price ； congestion cost ； displeasure cost

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