自行車騎士遊憩環境偏好差異之研究－以北海岸國家風景區為例

Study on Environmental Preference of Cyclists in Taiwan-National North Coastline Scenic Area Case

張馨文(Hsin-Wen Chang)

《觀光研究學報》 11卷3期 (2005/09) Pp. 259-274

https://doi.org/10.6267/JTLS.2005.11(3)4

摘要

觀光旅遊與運輸兩者關係密不可分，便利的交通可為旅遊目的地帶來大量人潮，但快速移動的運具卻減少了遊客停留消費的機會。以自行車從事旅遊活動，對環境友善，同時可帶動週邊發展。惟現階段臺灣各級政府建構自行車道系統時，多忽略自行車騎士對遊憩環境的偏好，也因此無法有效掌握自行車觀光旅遊的需求。本研究以「北海岸及觀音山國家風景區」於2003年底規劃完成的自行車道路網為研究範圍，進行自行車遊客問卷調查，對路線使用者進行環境偏好顯著差異之統計檢定。研究方法利用Ridit分析進行行前期望之環境因子的排序，並檢定不同類型遊客環境偏好的顯著差異性，最後提出自行車環境規劃對策，供各級政府推動自行車觀光旅遊之參考。

關鍵字

自行車觀光 ； 自行車遊客 ； 自行車騎士 ； Ridit分析

並列摘要

Cycling is an environmental friendly mode of transportation and provides opportunities for local economy, nation-wide and international competitiveness. Taiwan is experiencing increasing investment in and popularity of bicycle tourism. Both central and local governments have been trying to stimulate the development of recreational cycling and rural recreation activities. However, the Taiwanese government usually lays stress on the environmental level, such as civil engineering work and landscape designs, in the matter of building bicycle lanes, has neglected the characteristics of cyclists and their preferences. Consequently, tourist needs cannot be further estimated, and many public facilities are left unused and wasted. This study investigates the bikeway system carried out by the National North Coastline Scenic Administration, and the route planning of the project was completed in 2003. By using questionnaire and Ridit analysis, this study found significant differences in environmental preferences of cyclists. The data is analyzed using the methodology of Ridit Analysis, and the Chi-Square test is applied to test the differences in environmental preferences. The analytical results will be useful for governments in building up more bikeway networks and providing cycling facilities by considering cyclist characteristics and their environmental preferences for scenic area.

並列關鍵字

bicycle tourism ； recreational cyclists ； cyclists ； Ridit Analysis

參考文獻

張馨文(2004)。各國自行車遊憩發展經驗之研究。都市交通季刊。19(1)，1-10。

張馨文(2003)。臺灣發展自行車觀光之研究。觀光研究學報。9(1)，107-121。

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