高中生上網咖意圖與行為的性別差異

許義忠

doi:10.6267/JTLS.2006.12(1)2

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Social Sciences > Physical Education

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高中生上網咖意圖與行為的性別差異

Gender Differences of High School Students' Intention and Behavior to Visit Internet Café

許義忠(Yi-Chung Hsu)

觀光研究學報； 12卷1期 (2006 / 03 / 01) ， P23 - 42

繁體中文 DOI： 10.6267/JTLS.2006.12(1)2

休閒；性別化；計劃行為理論；電腦遊戲；過去行為； leisure ； gendered ； theory of planned behavior ； computer games ； past behavior

Abstract │ Reference (68) │ Times Cited (5) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Computer games become popular leisure activity for adolescents. The rise of internet and on-line games is the reason for internet café mushrooming. It is widely believed that game content and space are gendered. The study utilized the theory of planned behavior to explore gender differences of adolescents' intention and behavior to visit internet café. The population was high school students of Hualien. The instrument, with permission of Dr. Ajzen of the University of Massachusetts, was translated into Chinese and pilot tested. Data were collected between February and September 2002. A total of 483 and 416 useful questionnaires were obtained for intention and behavior respectively. The results revealed that boy's attitudes to visit internet café were more positive than girls. Boys experienced significantly lower social pressure. And boys' perception of control, past behavior, intention, and frequency of visiting were significantly higher than girls. Two conclusions were drawn. The study proves past behavior is an important factor in predicting intention and behavior of visiting internet café, therefore past behavior should not be overlooked as one applies theory of planned behavior to leisure choices. There are gender differences in predicting high school students' intention and behavior to visit internet café. The study implies the internet café could be dominated by males. Suggestions and recommendations were made for practice and research.

Reference ( 68 ) 〈TOP〉

林宇玲(2000)。解讀全球資訊網上之台灣女性網站：由網站論述表現看性別與科技之關係。婦女與兩性學刊，11，1-33。
連結：
Ajzen, I.(1988).Attitudes, Personality, and Behavior.Chicago:Dorsey Press.
Ajzen, I.(1991).The theory of planned behavior.Organizational Behavior and Human Decision Processes,50(2),179-211.
Ajzen, I.,Berkowitz, L. (Ed.)(1987).Advances in Experimental Social Psychology.New York:Academic Press.
Ajzen, I.,Driver, B. L.(1992).Application of the theory of planned behavior to leisure choice.Journal of Leisure Research,24(3),207-224.

Times Cited ( 5 ) 〈TOP〉

許義忠(2006)。青少女夜間外出遊憩場所選擇之概念架構雛型。觀光研究學報，12(3)，225-245。
許義忠(2007)。青少女眼中性別化的運動與遊憩空間。觀光研究學報，13(3)，193-211。
黃秀卿、林宗良(2014)。應用整合科技接受模式探討國際觀光飯店消費者網路訂房行為。運動休閒管理學報，11(3)，71-86。
(2007)。台灣國際觀光旅館業務委外之探索性研究：交易成本與資源基礎觀點。觀光研究學報，13(4)，289-308。
(2010)。遊客對澎湖戰地遺址觀光其行為意向之研究。造園景觀學報，16(2)，53-80。

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