本研究主要在探討性別與年齡對於安康旅館服務與設施之關聯性。樣本為1,103位50歲以上具有旅遊及住宿經驗的銀髮族;其中女性占55%(n=610),男性占45%(n=493)。本研究將銀髮族分為女性50~64歲、男性50~64歲、女性65歲(含)以上、男性65歲(含)以上等四個族群,就其需求與內涵分別探討之。探索性因素分析共產生三項服務因素:「休閒養生課程」、「個人化專業照護與服務」、「舒適宜人的環境」以及四項設施因素:「友善浴室環境」、「大字鍵標示設計」、「室內照明與安全設施」、「安全感應設備」。變異數分析(ANOVA)進一步發現,性別與年齡對於安康旅館服務與設施之需求皆有顯著的影響。總的來說,不管對65歲(含)以上之銀髮族或是50~64歲之潛在銀髮族而言,女性比男性更加重視飯店的服務與設施。本研究結果對於休閒和旅遊產業在開發熟齡市場時,具有相當的意義。
This paper examines how gender and age are related to demand for various wellness hotel services and facilities. In total, 1,103 older adults who had travel and accommodation experiences were involved in this survey study. The sample consisted of people aged 50 and older. 55% (n=610) of participants were females, and 45% (n=493) were males. The sample was divided into four groups: ”young-older females” aged 50-64, ”young-older males” aged 50-64, ”old-older females” aged 65 and older, and ”old-older males” aged 65 and older. The exploratory factor analysis was used to divide a list of wellness hotel services into three factors: Leisure and Wellness Programs, Personalized Care and Medical Services, and Comfort and Relax Environment. Similarly, factor analysis helped to divide a list of wellness hotel facilities into four factors: Friendly Restroom, Enlarged Signs and Designs, Lighting and Safety Facilities, and Safety Alarm Systems. The ANOVA analyses were further carried out to test the relationships of gender and age to the three factors assessing demands of wellness services as well as the four factors assessing demands of wellness facilities. Significant results were found for all of the three services factors and the four facilities factors. In conclusion, women were more likely than men to consider wellness services and facilities important regardless of ”young-older adults” or ”old-older adults.” The results of the study may have implications for the leisure and tourism industry in targeting ”maturing markets.”
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