從性別與年齡探討銀髮族安康旅館服務與設備需求之差異

何景華

doi:10.6267/JTLS.2010.16(3)1

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P189 - 210

Humanities > Geography & Area Studies
Social Sciences > Physical Education

DOI： 10.6267/JTLS

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從性別與年齡探討銀髮族安康旅館服務與設備需求之差異

Gender and Age Variations on Demand of Services and Facilities for Wellness Hotels among Older Adults

何景華(Ching-Hua Ho)

觀光休閒學報； 16卷3期 (2010 / 12 / 01) ， P189 - 210

繁體中文 DOI： 10.6267/JTLS.2010.16(3)1

銀髮族；安康旅遊；服務；設備；住宿需求； older adults ； wellness tourism ； services ； facilities ； demands of accommodation

Abstract │ Reference (65) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

This paper examines how gender and age are related to demand for various wellness hotel services and facilities. In total, 1,103 older adults who had travel and accommodation experiences were involved in this survey study. The sample consisted of people aged 50 and older. 55% (n=610) of participants were females, and 45% (n=493) were males. The sample was divided into four groups: ”young-older females” aged 50-64, ”young-older males” aged 50-64, ”old-older females” aged 65 and older, and ”old-older males” aged 65 and older. The exploratory factor analysis was used to divide a list of wellness hotel services into three factors: Leisure and Wellness Programs, Personalized Care and Medical Services, and Comfort and Relax Environment. Similarly, factor analysis helped to divide a list of wellness hotel facilities into four factors: Friendly Restroom, Enlarged Signs and Designs, Lighting and Safety Facilities, and Safety Alarm Systems. The ANOVA analyses were further carried out to test the relationships of gender and age to the three factors assessing demands of wellness services as well as the four factors assessing demands of wellness facilities. Significant results were found for all of the three services factors and the four facilities factors. In conclusion, women were more likely than men to consider wellness services and facilities important regardless of ”young-older adults” or ”old-older adults.” The results of the study may have implications for the leisure and tourism industry in targeting ”maturing markets.”

Reference ( 65 ) 〈TOP〉

呂銀益、呂謙、徐揚、王瑞麟、李麗瓊、邱裕新(2002)。第34屆世棒賽賽會服務品質與服務滿意度研究。台灣體育運動管理學報，1，35-54。
連結：
李維靈、施建彬、邱翔蘭(2007)。退休老人休閒活動參與及其幸福感之相關研究。人文暨社會科學期刊，3(2)，27-35。
連結：
World Health Organization. (1948). Constitution of the World Health Organization.Retrieved November 15, 2009, from http://www.searo.who.int/LinkFiles/About_SEARO_const.pdf
The European Foundation for Quality Management, [EFQM]. (2009). Céad míle fáilte: An improved welcome at hotels in Ireland. Retrieved December 20, 2009, from http://ww1.efqm.org/en/PdfResources/Failte%20Ireland.pdf
行政院體委會，(2009)，國民體能介紹—健康體能與全人健康【線上資料】，來源：http://www.sac.gov.tw/WebData/WebData.aspx?WDID=51&wmid=193 [2010, April 30]。

Times Cited ( 3 ) 〈TOP〉

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