她們為什麼投給馬英九？探討2008年總統大選的性別差距

楊婉瑩; 林珮婷

doi:10.6612/tjes.2010.17.01.91-128

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DOI： 10.6612/tjes

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她們為什麼投給馬英九？探討2008年總統大選的性別差距

Why Do Women Vote for Ma? The Gender Gap in the 2008 Presidential Election

楊婉瑩(Wang-Ying Yang) ；林珮婷(Pei-Ting Lin)

選舉研究； 17卷1期 (2010 / 05 / 01) ， P91 - 128

繁體中文 DOI： 10.6612/tjes.2010.17.01.91-128

性別差距；馬英九效應；政黨認同；政策議題；候選人評價； gender gap ； Ma's effect ； party identification ； issue position ； candidate evaluation

Abstract │ Reference (69) │ Times Cited (6) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Since the direct presidential election was held in Taiwan 12 years ago, for the first time a significant voting gender gap appeared in the 2008 presidential election. Women voters supported candidate Ma which boosted him winning the president election. This study attempts to explore why there was such a substantial gender gap in that election. To explain the gender gap, we first compared the factors in explaining voting decision-candidate evaluation, issue positions, socioeconomic factors, and party identification, to see if gender gap exists in these factors. Furthermore, we applied the logit models to examine whether gender differences in these factors lead to voting gender gap. The models show that although gender gaps were evident on voters' candidate evaluation, party identification, some issue positions and socioeconomic conditions, not all of these differences translated into voting gender gaps. Gender differences in party identification remained the strongest factor in explaining gender difference in voting choices. Comparatively, the voting gender gap caused by party identification is evident in that women were less likely to identify with pan-Green party, and pan-Green women might vote across their party line. We further examine respectively the interaction between voters' party identification and candidate factor, and the interaction between voters' party identification and issue evaluation. The results show that candidate factor is not the underlying factor linking the gender gap in party identification and voting gender gap. But the distance of issue positions between voters and parties/candidates on social welfare and environment might explain why women voters identify differently from men with parties and how these differences transfer into voting gender gaps.

Reference ( 69 ) 〈TOP〉

盛杏湲(2002)。統獨議題與台灣選民的投票行爲：一九九○年代的分析。選舉研究，9(1)，41-80。
連結：
盛治仁(2000)。總統選舉預測探討—以情感溫度計預測未表態選民的應用。選舉研究，7(2)，75-107。
連結：
陳陸輝(2000)。台灣選民政黨認同的持續與變遷。選舉研究，7(2)，65-84。
連結：
陳陸輝(2003)。政治信任、施政表現與民衆對台灣民主的展望。台灣政治學刊，7(2)，149-188。
連結：
黃秀端(2005)。候選人形象、候選人情感溫度計、與總統選民投票行爲。台灣民主季刊，2(4)，1-30。
連結：

Times Cited ( 6 ) 〈TOP〉

Altmetrics

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