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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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ACI:

Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 38 ) 〈TOP〉
  1. Barry, Thomas E.(1993).Comparative Advertising: What Have We Learned in Two Decades.Journal of Advertising Research,33,19-29.
  2. Bettman, James R.(1975).Issues in Designing Consumer Information Environments.Journal of Consumer Research,12(December),169-177.
  3. Celsi, R. L.,J. C. Olson(1988).The Role of Involvement in Attention and Comprehension Processes.Journal of Consumer Research
  4. Chandy, Rajesh K.,Gerard J. Tellis,Deborah J. Macinnis,Pattana Thaivanich(2001).What to Say When: Advertising Appeals in Evolving Markets.Journal of Marketing Research,399XXXVIII-414.
  5. Dodds, Kent B. Monroe,D. Grewal(1991).Effects of Price, Brand, and Store Information on Buyers` Product Evaluations.Journal of Marketing Research,28,307-319.
Times Cited ( 13 ) 〈TOP〉
  1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
  2. 黎育熙(2010)。網路資訊搜尋之信任度對消費意願的影響-以民宿為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2010。1-72。 
  3. 蔡晏彰(2009)。農產品銷售營運模式導入服務創新之研究—以水果為例。元智大學管理研究所學位論文。2009。1-71。 
  4. 鄭羽筑(2014)。廣告訴求與自有品牌態度對消費者購買意願之影響。長榮大學國際企業學系(所)學位論文。2014。1-73。 
  5. 柳婉郁(Wan-Yu Liu);柯羅以(Lo-Yi Ko);詹昀庭(Yun-Ting Zhan);蔡佩芸(Pei-Yun Tsai)(2013)。旅遊網站服務品質、消費者滿意度與購買意願之研究。運動休閒管理學報。10(3)。15-39。 
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