紡織成衣業升級模式的省思－以五分埔成衣市場的轉型軌跡為例

Reconsider the Upgrading Model of Taiwan's Textiles & Clothing Industry: An Observation on the Case of Wu-Fen-Pu

黃佩鈺(P.Y. Huang)

《華岡紡織期刊》 15卷2期 (2008/06) Pp. 95-102

https://doi.org/10.29984/JHGT.200806.0002

摘要

紡織成衣業曾經是台灣經濟發展的火車頭，不僅為國家賺取豐碩可觀的外匯，更提供了大量的就業機會，對提升國人的生活水平作出貢獻。近年來由於園內外經營環境的丕變，業者紛紛著手調整其經營策略，希望能透過產業昇級以強化競爭力；其中經營品牌與通路逐成為眾人矚目的焦點。但是為了達成此一目標，企業必須先從市場的分析與掌握著手，因此本研究將以五分埔作為研究的對象，以個案研究法來探討這個傳統時尚市場的發展歷程，並從中擷取出兩個觀點，即：一個豐富的群眾對於發展時尚產業的重要性，以及經營一個有原創力的「在地時尚市場」對於台灣成衣業轉型的意義。最後並以韓國東大門的發展為例，以佐證以上論點的正當性。

關鍵字

紡織成衣業 ； 五分埔 ； 產業群聚 ； 在地時尚市場

並列摘要

Many believe that improving the ability of design and branding is indispensable for upgrading Taiwan's textiles and clothing industry. But ironically, most of the local firms confront the challenges of globalization by relocating their factories overseas and duplicating their specialty OEM experiences to last their low cost advantage. Why this divergent occurred? We can find out some answers from reviewing the case of Wu-Fen-Pu. The Wu-Fen-Pu area in Taiwan was a famous cluster for producing low price garments, but now it is thriving as a retailing market for import products. Even though this case is thought to be a successful transformation for traditional industry, when compare it with the case of Ton-Ta-Man market of South-Korea, there still exist some fundamental differences. For Ton-Ta- Man is not only a retailing market but also a place for creating Korea style fashion. Besides, it also became a place for young designer's training and cultivation. As conclusions we assure the creativity of the industry is crucial, and the disorganization of production clusters in Taiwan has more serious impact on fashion industry's further development than we have prospected, especially on the aspect of stimulating creativities. On the other hand, a localized fashion market, which is exploited by local customers and designers, is necessary for cultivating young designers.

並列關鍵字

textiles & clothing industry ； Wu-Fen-Pu ； industry cluster ； localized fashion market