扇平森林生態科學園遊憩滿意度分析－LISREL模型之應用

Analysis of Recreational Satisfaction in the Shanping Forest Ecological Scientific Garden-An Application of the LISREL

塗三賢(San-Hsien Tu) ； 汪大雄(Dar-Usiung Wang) ； 林振榮(Cheng-Jung Lin)

《台灣林業科學》 15卷2期 (2000/06) Pp. 189-200

https://doi.org/10.7075/TJFS.200006.0189

摘要

本研究應用LISREL模型來分析影響扇平森林生態科學園遊客遊憩滿意度的因子後，得知在影響遊客滿意度的因子中，是以「遊憩衝擊」這項變數對於遊憩滿意度的影響最大，而且是負面的影響，表示當遊客所感受的遊憩衝擊認知愈大時，其遊憩的滿意度會愈低。「環境設施」為影響遊憩滿意度的次大因素，表示當遊客所感受的環境設施認知愈佳時，其遊憩的滿意度會提高。相對於遊憩衝擊與環境設施的認知而言，「獨特性」與「解說服務」對遊客遊憩滿意度的影響並不大。未來在經營管理上應加強解說與推廣，以增進扇平科學園在環境生態教育上的功能。

關鍵字

扇平森林生態科學園 ； 遊憩滿意度 ； 結構關係模型

並列摘要

In this study, a LISREL (Linear Structure Relationships) model was applied to analyze visitors' recreational satisfaction in the Shanping Forest Ecological Scientific Garden. Results of the study show that, among all factors investigated, the factor 'Recreation impact' has the highest negative influence on visitors' recreational satisfaction. This implies that visitors' recreational satisfaction will decrease as their cognition of recreational impact increases. 'Environment & facilities'is also an important factor showing that visitors' recreational satisfaction will be enhanced when their cognition of the environment & facilities increases. Compared to 'Recreation impact' and 'Environment & facilities', the 'Uniqueness' and 'Interpretation service' factors show a lesser influence on visitors' recreational satisfaction. The results suggest that interpretation services and popularization should be improved to enhance the garden's environmental and ecological education functions in the future.

並列關鍵字

Shanping Forest Ecological Scientific Garden ； recreational satisfaction ； structure equation model