Because university libraries are as parts of the service industry, librarians must devote considerable efforts to performing emotional labor. Using structural equation modeling (SEM) and competing statistical models, the study examines the relationship between emotional labor and job satisfaction at facet level for university librarians in Taiwan. This study explores the effects of the key components of emotional labor (surface acting and deep acting) on intrinsic and extrinsic satisfaction of university librarians. Results demonstrate that surface acting was found to be associated negatively and significantly with both intrinsic and extrinsic job satisfaction, while deep acting was associated strongly and positively with intrinsic satisfaction. Result also shows that the relationship between deep acting and extrinsic satisfaction was not found to be significant. Finally, the study provides some managerial implications for the university librarianship profession.
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