報紙議題、事件與民意的流動：以台灣2000年總統選舉為例

Media Issue, Political Events and the Dynamics of Public Opinion:The Case of the Taiwanese Presidential Election in the year 2000

施純純(Chun Chun Shih) ； 徐永明(Yung-ming Hsu)

《台灣政治學刊》 6期 (2002/12) Pp. 241-285

https://doi.org/10.6683/TPSR.200212.6.241-285

摘要

本研究關注的焦點在於議題的變動如何影響候選人媒體形象，以及是否候選人的媒體形象會造成其支持度變化。分析結果顯示，「興票案」對於宋楚瑜的媒體形象具有顯著的負面影響；但「兩岸關係」對於陳水扁及連戰媒體形象的影響為負面，「李遠哲效應」為正面影響。另一方面，發現連戰及宋楚瑜的民調支持度受到自已及其他候選人媒體形象的影響，而陳水扁的支持度則不受到候選人媒體形象的影響，顯然陳水扁的支持者是較不受到媒體影響的。

關鍵字

民調；總統選舉；議題；媒體政治

並列摘要

This essay seeks to explore how the issues and events reported by newspapers affect the image of candidates, and then how the image of candidates affects their popular supports in Taiwanese presidential election in the year 2000. The content analysis of issues and events are conducted to collect time-series aggregate data, and the linear regressions are applied to estimate the relations between issues, events, and candidates' images. Therefore, this paper presents the effects of candidates' images by newspapers by identifying the dynamics of mass support from polls. We conclude that some issues and events do affect the image of individual candidates, but the relations between images and mass support are quite different according to candidates’ unique situations.

並列關鍵字

poll ； media politics ； presidential election ； issue dynamics

參考文獻

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