社會距離與平衡型態度量表的回答模式

杜素豪

doi:10.7014/TCYCFFYYY.201204.0107

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P112 - 155

Social Sciences > General

DOI： 10.7014/TCYCFFYYY

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社會距離與平衡型態度量表的回答模式

Social Distance and Response Styles in Balanced Attitudinal Scales

杜素豪(Su-Hao Tu)

調查研究-方法與應用； 27期 (2012 / 04 / 01) ， P112 - 155

繁體中文 DOI： 10.7014/TCYCFFYYY.201204.0107

回答誤差；回答模式；平衡型量表；訪答效應；社會距離； response bias ； response style ； balanced scale ； response effect ； social distance

Abstract │ Reference (42) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In order to explore the extent to which response styles reduce the reliability and validity of attitudinal scales, this article compares three types of response styles including extreme response, middle response, and acquiescence, and their associations with the characteristics of the respondent and the interviewer, social distance and interview situation between fully balanced and minimally balanced scales. Five-point agreement scales across different contents in a questionnaire collected from a face-to-face survey were employed as the example. Data analyzed is from the Taiwan Social Change Survey concerning national identity. A paired-samples t test indicated that response styles are more frequent in minimally balanced scales than in fully balanced scales. Two-level Hierarchical Poisson and Linear Regression Models showed that response styles are significantly affected by social distances. Extreme response is influenced by gender, marital status, education and age distances, while middle response is affected by gender, marital status and age distances. Marital status and age distances influence the tendency to acquiesce. The social-distance effects on extreme and middle response are more significant in minimally balanced scales than in fully balanced scales. Similar results were not found on acquiescence. Although minimally balanced scales can detect response styles, fully balanced scales are recommended due to less response bias in comparison with minimally balanced scales.

Reference ( 42 ) 〈TOP〉

杜素豪(2004)。投票意向問題不同類型項目無反應之分析：以2000 年總統大選為例。選舉研究，11(2)，111-131。
連結：
杜素豪、廖培珊(2007)。態度量表的回答模式：以外來人口影響與兩岸統合兩題組為例。台灣政治學刊，11(2)，3-51。
連結：
Bachman, J. G.,O'Malley, P. M.(1984).Yea-saying, Nay-saying, and Going to Extremes: Black-white Differences in Response Styles.Public Opinion Quarterly,48(2),491-509.
Baumgartner, H.,Steenkamp, J. E. M.(2001).Response Styles in Marketing Research: A Cross-national Investigation.Journal of Marketing Research,38,143-156.
Bentler, P. M.,Jackson, D. N.,Messick, S.(1971).Identification of Content and Style: A Two-dimensional Interpretation of Acquiescence.Psychological Bulletin,76(3),186-204.

Times Cited ( 1 ) 〈TOP〉

楊仕樂、李宜芳(2018)。兩岸九二共識的台灣不共識？網路問卷調查研究。國際關係學報，45，47-95。

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