臺北小巨蛋當前發展現況之探討

處於二十一世紀經濟爆發的時代，民眾休閒意識高漲，重視身體活動權益，已不可和過去勞工年代相比擬，運動設施的增設和開放是有其必要性的。行政院主計處早在民國八十一年就對「臺灣地區文化調查需求面綜合報告提要分析」，有關「體育性」方面調查結果，國民對現有體育活動場所之滿意度極低，認為政府有必要加強體育活動及設施者高達七成（官文炎，1995）。因此，大型場館的興建實為國際先進國家之潮流與趨勢。但由於大型運動休閒場館建造經費龐大，以及營運和維修不易，目前全世界僅有十六個巨蛋。藉此得知，一座巨蛋場館的產生過程，勢必得投入相當多的人力與資源，如何維持整個場館的正常營運，是讓巨蛋變成「美夢巨蛋」最重要的工作。本文採用調查分析法，探討臺北市新地標-多功能場館（小巨蛋）的發展情形，瞭解其經營方式、功能和可能帶來的衝擊，以及使用現況，最後發現小巨蛋的使用率偏低，活動天數僅佔開幕天數的28.94%，不到三成。因此，其經營管理可朝向多角化的經營手法，淡季時可藉由降低租金來增加使用率，並多舉辦國際性體育活動，才能帶來無限的商機。

關鍵字

臺北小巨蛋；體育館；管理

並列摘要

In the times of 21(superscript st) century of economic explosion, the public's leisure conscious are getting higher not like the past laborer times. It is necessary to open and increase athletic facilities. In the early time in 1992, Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan) said that the result of questionnaire about ”Athletic” area of General Report and Summary Analysis of Taiwan Regional Culture and Investigation Demand” was not satisfied by the public due to the current athletic activities. There are bout 70% of the public who think that Taiwan Government should reinforce on athletic activities and facilities. (Kuan, Wen-Yen, 1995) Hence, to build a large size of athletic leisure place is a tendency to international and advanced countries. However, a large size of athletic leisure construction needs plenty of budgets and is not so easy to be operated and maintained. Right now, there are 16 arenas in the world. Of course, the process of an arena must invest numerous manpower and resource. How to maintain a normal management of the entire of arena is essential task for ”A beautiful dream of arena”. The research has applied the diagnosis methods to discuss the development situation of Taipei new landmark, a multiple function of gymnasium (a small arena) and to understand its management method, function, a possible impact, and the current usage. Then, it can be found that the usage of the small arena is quite low frequency that activity days are 28.94% of open days only which are less than 30%. Hence, the operation should toward to a multiple management such as lowering down rentals to increase utility rate while an off-season or placing international athletic activities that bring infinite commercial chances.