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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。



Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61


What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

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Reference ( 27 ) 〈TOP〉
  1. Dabitch (2004). Banner ads tenth birthday!. Retrieved at June 17, 2010 from
  2. Hinet (2010年4月2日)。[媒體優勢]2010年2月各年齡層前二十名網站排名。2010 年6 月17 日, 取自:
  3. Hotchkiss, Gord. (2004). Inside the Mind of the Searcher. Enquiro, Retrieved May, 2010, from the World Wide Web:
  4. IAB. (2010). IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers(PWC). Retrieved at June 17, 2010 from
  5. Nielsen (2008). Nielsen Online Announces March U.S. Search Share Rankings. Retrieved at June 17, 2010 from
Times Cited ( 6 ) 〈TOP〉
  1. 陳巧玲(2012)。網路使用者人口統計變項與網路使用行為對網路關鍵字廣告效果之影響—以iPhone關鍵字為例。中原大學企業管理研究所學位論文。2012。1-52。 
  2. 林燕慧(2012)。探討小型企業使用關鍵字行銷之意圖-以金銀珠寶業為例。長榮大學國際企業學系(所)學位論文。2012。1-108。 
  3. 許嘉芸(2011)。鑽石電子交易平台可行性分析規劃。臺北大學企業管理學系學位論文。2011。1-74。
  4. 郭泰成(2013)。辨識提升關鍵字廣告點閱率之重要品質要素。朝陽科技大學資訊管理系學位論文。2013。1-45。
  5. 黃煒嘉(2016)。應用Google AdWords大數據平台探討網路搜尋量於3C公司營收與股價表現之相關性。義守大學資訊管理學系學位論文。2016。1-83。
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