- 期刊
Globalization and Internationalization of Taiwan's Small & Medium Enterprises
台灣中小企業之全球化及國際化探討
並列摘要
Small and Medium Size Enterprises (SMEs) have played a crucial role in Taiwan's economic development However, in late 1980s there have been major changes in the macroeconomic environment in Taiwan. Large numbers of Taiwanese SMEs moved their operations overseas to low-cost production destinations. This paper will examine the process and motivation for internationalization among Taiwan's SMEs. It will analyze the current state of their overseas operations, then levels of internationalization, the business models adopted to develop overseas markets, and the problems encountered in trans-national marketing and management.
並列關鍵字
無資料延伸閱讀
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