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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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ACI:

Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 31 ) 〈TOP〉
  1. Aaker, D. A.,K. L. Keller(1990).Consumer Evaluations of Brand Extensions.Journal of Marketing,54(1),27-41.
  2. Arjun, C.(1999).Does Brand Mediate Brand Equity Outcomes.Journal of Marketing Theory and Practice,7(2),136-146.
  3. Bagozzi, R. P.,Y. Yi(1988).On the Evaluation of Structural Equation Models.Academy of Marketing Science,16(1),74-94.
  4. Bhat, S.,S. K. Reddy(2001).The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation.Journal of Business Research,53(3),111-112.
  5. Bottomley, P. A.,J. R. Doyle(1996).The Formation of Attitudes Towards Brand Extensions: Testing and Generalising Aaker and Keller's Model.International Journal of Research in Marketing,13(4),365-377.
Times Cited ( 7 ) 〈TOP〉
  1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
  2. 黎育熙(2010)。網路資訊搜尋之信任度對消費意願的影響-以民宿為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2010。1-72。 
  3. 蘇詩傑(2008)。探討品牌延伸績效之前因因子、中介變數及知覺風險所產生之干擾效果。屏東科技大學企業管理系所學位論文。2008。1-155。 
  4. 劉宇文(2010)。國家形象,企業形象與產品形象對品牌延伸與命名策略之影響。臺灣大學國際企業學研究所學位論文。2010。1-84。 
  5. 游智雯(2012)。臺灣休閒農場之特色商品開發及體驗活動設計研究-以綠盈牧場為例。高雄餐旅大學餐飲創新研發碩士學位學程學位論文。2012。1-136。
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