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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。



Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61


What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 34 ) 〈TOP〉
  1. Aaker, D. A.(1991).Managing Brand Equity: Capitalizing on the Value of a Brand Name.New York:The Free Press.
  2. Beharrell, B.,T. J. Denison(1995).Involvement in the Routine Shopping Context.British Food Journal,97,24-29.
  3. Bennett, R.,E. J. Hartel,J. R. McColl-Kennedy(2005).Experience as a Moderator of Involvement and Satisfaction on Brand Loyalty in a Business-to-Business Setting.Industrial Marketing Management,34,97.
  4. Bennett, R.,J. R. McColl-Kenned,L. V. Coote(2007).Involvement, satisfaction, and brand loyalty in a small business services setting.Journal of Business Research
  5. Bloemer, J. M. M.,H. D. P. Kasper(1995).The Complex Relationship between Consumer Satisfaction and Brand Loyalty.Journal of Economic Psychology,16,311-329.
Times Cited ( 17 ) 〈TOP〉
  1. 高嘉慧(2015)。擴增實境應用在社群互動之初探性研究。交通大學傳播研究所學位論文。2015。1-124。 
  2. 趙致遠(2014)。連鎖通路銷售地點對產品銷售量的影響 —以S醫療器材連鎖公司為例。交通大學管理學院經營管理學程學位論文。2014。1-48。 
  3. 楊馥榕(2009)。品牌對消費者產品性格感知的影響─以運動鞋為例。臺北科技大學創新設計研究所學位論文。2009。1-177。 
  4. 任國光(2009)。消費者產品涉入、知覺風險對購買意願之影響 -零售通路喜好程度的干擾效果。元智大學管理研究所學位論文。2009。1-130。 
  5. 黃均皓(2015)。結合體驗行銷、科技接受模式及計畫行為理論探討使用觀光醫療之就醫行為。長榮大學經營管理研究所學位論文。2015。1-69。 
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