DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
ACI:
Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.
Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→
→2010's Impact Factor = (20+30) ÷ (15+16) = 1.61
=(20+30)÷(15+16)≒1.61
What is "Preprint"?
In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.
How to cite Preprint Articles?
Please use the online publication date and the DOI number of the preprint article to cite the literature.
Cited example (may vary with different formats you cited):
Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.
doi:DOI Number
Have Advertising Appeals and Product Attributes Effects on Advertising Effects?
蕭至惠(Chih-Hui Hsiao) ; 蔡進發(Chin-Fa Tsai) ; 陳玟君(Wen-Chun Chen)
行銷評論 ; 9卷1期 (2012 / 03 / 01) , P61 - 90
繁體中文
DOI:
10.29931/MR.201203.0004
自我建構 ; 產品屬性 ; 廣告訴求 ; 廣告效果 ; 行為意圖 ; self construal ; product attributes ; advertising appeal ; advertising effect ; behavioral intentions


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- (2008)。女力出頭天─不可忽視的女性消費勢力。實力媒體月刊
- Heath, R. (2007). Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model, University of Bath, School of Management
- Adaval, R.(2001).Sometimes it just feels right: The differential weighting of affect-consistent and affect-inconsistent product information.Journal of Consumer Research,28,1-17.
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- 鄭羽筑(2014)。廣告訴求與自有品牌態度對消費者購買意願之影響。長榮大學國際企業學系(所)學位論文。2014。1-73。
- 李枝訓(2013)。以平板電腦對於消費者涉入程度、知覺價值與購買意願間之關聯性研究。朝陽科技大學工業工程與管理系學位論文。2013。1-92。
- 余珮吟(2013)。品牌故事類型對廣告溝通效果影響之研究:FCB干擾效果。朝陽科技大學企業管理系學位論文。2013。1-126。
- 林紋薏(2014)。品牌形象、產品屬性與知覺價值對購買意願的影響-以女性化妝品為例。朝陽科技大學企業管理系學位論文。2014。1-92。
- 嚴竹華(2016)。二手教科書網路平台使用模式之研究-以大專用書為例。淡江大學數位出版與典藏數位學習碩士在職專班學位論文。2016。1-84。