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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。



Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61


What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Abstract 〈TOP〉
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Reference ( 57 ) 〈TOP〉
  1. 陳華焜(2010)。感質國際交流研討會暨感質商品/服務頒獎典禮,經濟日報,2010.08.13.
  2. Aaker, D.A.(1991).Managing Brand Equity: Capitalizing on the Value of a Brand Name.NY:The Free Press.
  3. Anderson, E.W.,Sullivan, M.W.(1993).The Antecedents and Consequences of Customer Satisfaction for Firms.Marketing Science,12(2),125-143.
  4. Anderson, J.C.,Gerbing, D.W.(1988).Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach.Psychological Bulletin,103(3),411-423.
  5. Bagozzi, R.P.,Yi, Y(1988).On the Evaluation of Structural Equation Model.Journal of the Academy of Marketing Science,16(1),74-94.
Times Cited ( 9 ) 〈TOP〉
  1. 賴韋勳(2014)。事件行銷中品牌經驗,品牌共鳴與品牌忠誠度之關係研究: 以HTC 體驗行銷活動為例。交通大學管理科學系所學位論文。2014。1-30。 
  2. 祁皓翎(2015)。水花園有機農夫市集品牌形象、體驗行銷、顧客滿意度與忠誠度關係之研究。臺灣大學農業經濟學研究所學位論文。2015。1-129。 
  3. 林百也(Pai-Yeh Lin)(2013)。運動場館體驗與服務品質關聯性分析。運動休閒管理學報。10(4)。19-31。 
  4. 曾柏憲(2013)。體驗行銷、品牌形象、顧客滿意度和忠誠度關係之研究─以棉花田生機園地為例。臺灣大學農業經濟學研究所學位論文。2013。1-81。
  5. 邱馨卉(2013)。從資訊處理模式與體驗行銷模式的比較探討從眾的調節效應-以智慧型手機產業為例。中正大學企業管理系行銷管理研究所學位論文。2013。1-79。
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