球迷與觀賞者之動機與情感依附：以96年大專盃手球爲例

Motives and Points of Attachment: Fans Versus Spectators in 2007 Collegiate Handball Cup

林怡君(Ti-Chun Lin) ； 彭鈞渝(Chun-Yu Peng)

《中華人文社會學報》 11期 (2009/09) Pp. 96-108

摘要

本研究以Trail、Robinson、Dick與Gillentine等人在2003年所發表的〈球迷與觀賞者之動機與情感依附：以大學運動爲例〉之模型架構，並以其量表爲研究工具，探討96年大專盃手球賽之動機與情感依附之關係。共發出160份問卷，回收152份，有效問卷129份，有效問卷率達84.9%。並以SPSS12.0版爲研究工具，進行項目分析、信度分析、因素分析、路徑分析及典型相關。研究結果發現，動機會直接影響情感依附。

關鍵字

動機 ； 情感依附 ； 手球

並列摘要

The purpose of this study was to examine the relationship between motives and points of attachment which were presented by researcher Trail, Robinson, Dick and Gillentine in 2003. The questionnaires adopted the factors and items in that research. The sample was collected from 2007 Collegiate Handball Cup. Of 160 distributed questionnaires, 129 usable questionnaires were returned, for a return rate of 84.9%. The item analysis, reliability analysis, factor analysis, path analysis and canonical correlation analysis were administrated to analyze data and the findings of this study showed that motives have direct effect on points of attachment.

並列關鍵字

Motives ； Points of Attachment ； Handball