This article utilizes the strategic marketing framework and fuzzy weight to analyze the local travel learning of the elementary school in Taiwan. The principals of elementary school who promote these activities were used as the survey samples. The paper tries to understand the marketing strategy, the marketing participation, the marketing function and the marketing difficult position of these activities. The research reveals that the local travel learning is still in the attempt stage, and the results of these activities vary. The product and personnel are the key factors of the marketing strategy of these activities; the participation of school teaching and administrative staff, parents and community is higher than other; the marketing function of these activities is mainly for promoting the school characteristic and the quality of teaching; the difficulties of the local travel learning are mainly the lack of the manpower, the funds and the time.