Lotka-Volterra模型及競合策略在旅行業之應用建模

Applied Modeling of Lotka-Volterra Model and Co-opetition in Tourism Industry

洪麗珠(Li-Chu Hung)

《管理科學與統計決策》 6卷3期 (2009/09) Pp. 78-90

https://doi.org/10.6704/JMSSD.2009.6.3.78

摘要

本研究試圖探討競合擴散模型是以產品相容性所帶來的外部效益與銷售價格做為影響消費者效用的因子，以Stochastic system 描述高價位與中價位旅行社的競合策略關係與市場潛在需求量之長期動態變化。本研究以競合策略觀點將雙方產品競爭擴散效果納入考量，建構Stochastic Lotka-Volterra system競合擴散模型，探討雙方市場互利共生基礎與相互依存關係。在本研究發現中價位旅行社適當的存在將有助於原有市場的發展，雙方廠商在最適的競合擴散機制下，具有市場互利共生之關係。

關鍵字

動態相關旅行社 ； Lotka-Volterra系統 ； 共生效果 ； 競合策略

並列摘要

This research tries to study co-opetition expansion model. This research takes external benefit and selling price brought by product compatibility as utility factor to affect consumer. Additionally this research uses Stochastic system to describe co-opetition relation and long-term dynamic change of market potential demand volume between high price and medium price travel agencies. This research applies co-opetition strategy to take both product competitive expansion effect into consideration and construct the co-opetition expansion model of Stochastic Lotka-Volterra system to study market mutualism basis and interdependence relations. This research finds out that proper existence of medium price travel agency will help the development of original market. Under proper co-opetition expansion mechanism, both makers is equipped with mutualism relations.

並列關鍵字

Travel agency ； Lotka-Volterra system ； Mutualism effect ； Co-opetition

參考文獻

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Working Paper

Working Paper

Farmer, J. D.(2000).A Simple Model for the Nonequilibrium Dynamics and Evolution of a Financial Market.International Journal of Theoretical and Applied Finance.3(3),425-441.