生態旅遊遊客環境態度、旅遊動機、遊憩體驗與地方依附之關係研究－以塔塔加遊憩區為例

Assessing the Relationship of Ecotourism Tourist Environmental Attitude, Travel Motivation, Recreation Experiences, and Place Attachment-A Case Study of Tataka Recreation Areas

劉宗穎(Zong-Ying Liu) ； 蘇維杉(Wei-Shan Su)

《運動休閒管理學報》 6卷2期 (2009/12) Pp. 53-72

https://doi.org/10.6214/JSRM.200912_6(2).0004

摘要

玉山國家公園塔塔加遊憩區的設立，不僅縮短了登山客登爬玉山的時間，也使塔塔加遊憩區更能夠受到完善的保護，遊客量也逐年增加。因此本研究以玉山國家公園塔塔加遊憩區為例，探討遊客之人口統計變數之分布，以及遊客環境態度、旅遊動機、遊憩體驗及地方依附的相關性。問卷發放時間分別於2009年1月至4月，在塔塔加遊憩區中的「大鐵杉」處，利用便利抽樣方法進行問卷調查，總計發放446份，共得有效問卷413份。研究結果顯示，在塔塔加遊憩區遊憩之遊客環境態度會顯著的直接影響旅遊動機；環境態度會顯著的直接影響遊憩體驗；旅遊動機會顯著的直接影響遊憩體驗；遊憩體驗會顯著的直接影響地方依附。

關鍵字

塔塔加遊憩區 ； 環境態度 ； 旅遊動機 ； 遊憩體驗 ； 地方依附

並列摘要

The setting of Tataka Recreation Areas in Yushan National Park, not only shortened the climbers climb Yushan boarding time, but also makes Tataka Recreation Areas can be improved more protection, tourists also increased year by year. Thus this study in order to Tataka Recreation Areas in Yushan National Park as an example, visitors to explore the distribution of demographic variables and environmental attitudes of tourists, travel motivation, open to experience and the relevance of local dependence. Time the questionnaires were issued in January 2009 to April, the Tataka Recreation Area in the ”big hemlock”, the use of sampling methods to facilitate the survey, a total of 446 copies, a total of 413 valid questionnaires. The study results showed that the Tataka Recreation Area to participate in eco-tourism environment attitude of tourists significantly direct impact on tourism motivation. Environment directly affect the attitude of significant recreational experience. Travel motivation of a direct impact on a significant open space experience. Recreational experience significant direct impact on local attachment.

並列關鍵字

tataka recreation areas ； environmental attitude ； travel motivation ； recreation experiences ； place attachment

參考文獻

梁家祜、蔡智勇(2008)。澎湖石滬生態旅遊動機、遊憩體驗與服務品質對遊客滿意度與重遊意願之分析。運動與遊憩研究。2(3)，94-109。

梁英文、曹勝雄(2007)。認真性休閒與場所依戀之關係：遊憩專門化扮演的角色。戶外遊憩研究。20(3)，1-24。

吳忠宏、黃宗成、洪常明(2005)。澎湖居民對生態旅遊知覺與發展生態旅遊態度關係之研究。戶外遊憩研究。18(3)，1-30。

Beh, A.,Bruyere, B. L.(2007).Segmentation by visitor motivation in three Kenyan national reserves.Tourism Management.28,1464-1471.

Bollen, K. A.(1989).Structural equations with latent variables.New York:John Wiley.